How Much Does a Professional Website Cost in Nigeria in 2025? A Complete Guide for SMEs
Introduction: Why every Nigerian business now needs a professional website
Nigeria’s buyers have gone mobile and digital, and they’re checking your business online before they call, visit, or make a payment. At the start of 2025, Nigeria had 107 million internet users (45% penetration) and more than 150 million cellular connections, underscoring how deeply mobile internet shapes discovery and purchase journeys.
Monthly data use also hit an all‑time high in January 2025, up 93% versus 2023, driven by the growth of smartphones and 4G coverage. E‑commerce keeps expanding, with Nigerians transacting predominantly on phones (mobile accounts for 84% of internet access and 88% of online purchases).
In short, if your website is missing, slow, or looks outdated, you’re ceding sales and credibility to competitors. The real question is not whether you need a site; it’s what to invest in to get one that’s fast, secure, persuasive, and measurable.
Section 1: Key factors that affect website cost (type, features, design complexity, content)
When Nigerian SMEs budget for a site, the price varies with:
- Type of website
- Basic business site (5–10 pages) for credibility and lead capture
- E‑commerce store (products, checkout, shipping, coupons)
- Custom/portal (role‑based access, dashboards, integrations)
- Features & integrations
- Payments (Paystack/Flutterwave), WhatsApp chat, booking forms
- SEO setup, blog, analytics, performance optimization
- Memberships, LMS, multi‑vendor, or headless CMS
- Design complexity & branding
- Bespoke UI/UX versus theme‑based builds; conversion‑focused layouts; mobile‑first performance
- Bespoke UI/UX versus theme‑based builds; conversion‑focused layouts; mobile‑first performance
- Content scope
- Copywriting, photography/video, product descriptions, translations, legal pages (privacy/terms)
- Copywriting, photography/video, product descriptions, translations, legal pages (privacy/terms)
- Security & compliance
- SSL, backups, firewall, uptime monitoring, GDPR‑style notices, and cookie banners
- SSL, backups, firewall, uptime monitoring, GDPR‑style notices, and cookie banners
- Maintenance & support
- Ongoing updates, security patching, performance monitoring, and content edits
Section 2: Price ranges for basic, standard, and advanced business websites in Nigeria
These ranges reflect typical 2025 market quotes across Nigerian agencies and studios; exact prices depend on scope, quality, and timelines.
| Tier | What You Get | Typical Cost(₦) |
|---|---|---|
| Basic | 5–10 pages, responsive design, SSL, basic SEO, analytics | ₦150,000 – ₦400,000 |
| Standard (Growth) | All basic + blog, lead forms, WhatsApp chat, speed optimization | ₦300,000 – ₦600,000 |
| E‑commerce (Standard) | Product catalog, payment integration, shipping rules, coupons | ₦300,000 – ₦1,000,000+ |
| Advanced / Corporate | Bespoke UI/UX, complex integrations (CRM/ERP), dashboards | ₦800,000 – ₦2,500,000+ |
Why the spread? Multiple independent 2025 guides recommend professional builds ranging from ₦300k to ₦1m+ for most SMEs, with custom builds reaching millions, depending on integrations and scale.
Section 3: Hidden costs most business owners ignore (hosting, domain, SSL, maintenance, SEO)
Even a well‑priced build can become expensive if you overlook recurring essentials:
- Domain registration (annual)
Local registrars show .com renewals around ₦24,000, .com.ng around ₦7,200, and .ng around ₦15,600, with NiRA’s 2025 price revision increasing.NG extensions significantly (some up to 200%).
- Hosting (annual/monthly)
Entry shared hosting plans from reputable Nigerian providers typically at ₦25,000–₦55,000/year; international hosts (e.g., Hostinger Nigeria) often advertise ₦1,900–₦7,900/month on long‑term promos, renewing higher rate. Match performance to your traffic ambitions.
- SSL certificates (annual)
While many hosts include basic SSL free, paid certificates (DV/OV/EV, wildcard) commonly range ₦14,700 – ₦216,750+ per year, depending on validation and coverage.
- Maintenance & security
Expect an SLA for updates, backups, patching, and performance checks. Frequency determines price; agencies publish tiered plans, often bundled.
- SEO (setup & ongoing)
Quality SEO for Nigerian SMEs is typically retainer‑priced at ₦100,000 – ₦400,000/month (mid‑market often ₦150,000 – ₦500,000), with enterprise campaigns higher. One‑off audits/projects vary ₦150,000 – ₦1,500,000+.
Section 4: DIY vs hiring a professional agency like Digitalbes Limited (pros, cons, real risks)
DIY (do‑it‑yourself)
- Pros: Lower upfront cost; full control; learn‑by‑doing.
- Cons/Risks: Slow performance, weak security, inconsistent SEO, poor analytics, and time drain, especially if you’re scaling paid ads or e‑commerce.
Hiring a professional (e.g., Digitalbes)
- Pros: Structured process, mobile‑first performance, security and maintenance, and business‑goal alignment with integrations (payments, WhatsApp, analytics). Digitalbes publicly offers website design, development, e‑commerce, hosting, domain registration, maintenance, and digital marketing, a full stack that many SMEs need.
- Cons/Risks: Higher upfront cost; you must vet scope, timelines, and support.
- Reality check: The right partner optimizes for conversions and speed, not just “pages.” A slow or insecure website hurts rankings and paid ROI, costing more than you save.
Section 5: How Digitalbes structures web design packages and payment options
Published web design packages (examples from Digitalbes’ site):
Digitalbes lists clear tiers with included features:
- Basic Website Design — ₦60,000
Max 7 pages, Free domain, 2GB hosting, SSL, subdomains, business emails. - Business Website — ₦95,000
Up to 20 pages, Free domain, 4GB hosting, SSL, blog, Google My Business setup, and more emails. - Custom Website — ₦170,000
Up to 30 pages, Free domain, 6GB hosting, SSL, blog, quarterly maintenance, WhatsApp Business integration, and Google My Business setup.
Digitalbes also provides a Website Design Order form where clients select Starter / Professional / Premium packages and share project goals, useful for scoping and transparent quoting.
Payment options & process (how SMEs typically work with Digitalbes):
Their public “Working Process” emphasizes sharing requirements, expert review, and discussing the plan/finance before execution and delivery, so terms (e.g., deposit/balance milestones) are agreed upon per project. Use their Request Quote channel to set clear deliverables, timelines, and payment milestones.
Tip: Ask for an itemized proposal (design, development, content, hosting/domain, SSL, maintenance, SEO) and accept criteria. That protects both sides and keeps budgets predictable.
Get a free website quote or consultation
Ready to budget smart and build a site that converts?
👉 Request a free website quote or consultation from Digitalbes. Share your business goals, audience, and must‑have features, and get a transparent, itemized estimate aligned to 2025 realities.
